Technology Blogs | Lucent Innovation

Product Personalization on Shopify

Boost Engagement with Product Personalization on Shopify

Product personalization boosts sales and customer loyalty by allowing shoppers to customize items to their preferences. Examples mentioned here are Moonglow's customizable moon jewelry and Vianel New York’s personalized accessories with a preview feature. 

Read more
Start Dropshipping Business

How to Starting Your New Dropshipping Business

We discuss the key steps to starting a successful dropshipping business here. It includes setting up logistics, selecting a niche, choosing reliable suppliers, and avoiding common mistakes. Focus on lightweight, unbranded products for better profitability, while steering clear of fragile or restricted items. 

Read more
Dropshipping Business

Avoid These Mistakes When Starting Your Dropshipping Business

This blog highlights common mistakes to avoid when choosing a niche for a drop shipping business. It advises against selecting large, heavy, or fragile items due to high shipping costs, potential breakage, and difficult returns. It also warns against selling products that cannot be easily advertised.

Read more
How to Find the Right Dropshipping Product

How to Find the Right Dropshipping Product

Know about the benefits and uses of Facebook Pixel. A tool that tracks user interactions with your website and Facebook ads. It optimizes conversions, retarget audiences, and expands your customer base. It highlights ways to leverage predefined and custom events for better ad targeting and performance.  
Read more
Start a Dropshipping Business

How to Start a Dropshipping Business in 5 Steps

Dropshipping is an accessible way to start an ecommerce business without significant capital. This article outlines the key steps: setting up business logistics, selecting a niche, finding reliable suppliers, and building an ecommerce website (ideally on Shopify for seamless integrations). 
Read more
Ecommerce Conversion Rate Optimization strategies

Ecommerce Conversion Rate Optimization

Learn how to calculate and improve your eCommerce conversion rate with strategies such as A/B testing, removing distractions, and optimizing for mobile in this article.
Read more
Good Conversion Rate

What Is a Good Conversion Rate for Your Online Business?

What’s a good conversion rate for your ecommerce site? Here we highlight industry benchmarks for ecommerce, B2B websites, landing pages, and Facebook ads. It stresses the importance of understanding your current conversion rate and experimenting with strategies to improve it.  
Read more
Importance of ecommerce conversion rate optimization

Why does ecommerce conversion rate optimization matter?

This blog highlights how Walmart.ca improved its mobile e-commerce site by optimizing design and loading speeds, resulting in a 20% increase in conversions and a 98% rise in mobile orders. It emphasizes the importance of responsive design and provides steps for improving conversion rates, including calculating and experimenting with CRO strategies. 

 

Read more