Technology Blogs | Lucent Innovation

Holiday email marketing is key to boosting sales, with email responsible for 20% of holiday sales. To maximize this, businesses should grow their email list, prepare early, and use urgency tactics. A/B testing subject lines can optimize open rates, while cart abandonment recovery emails improve conversions. 

Instagram Stories are a great, low-cost way to increase brand awareness during the holidays, with 400 million daily users. Use features like text, videos, and polls for engaging content, schedule recurring episodes, and utilize branded hashtags for contests. Instagram ads, including photo, video, and Live, offer high engagement and measurable results. 

ADA compliance ensures that websites and digital content are accessible to people with disabilities, as mandated by the Americans with Disabilities Act (ADA). This blog explains that businesses must ensure their websites meet accessibility standards. Various tools and checklists, help test and maintain ADA compliance.

We offer tips for improving conversion rates and enhancing the shopping experience in online stores. Key strategies include implementing effective search functionality, using high-quality images and product descriptions, optimizing site speed, ensuring mobile-friendliness, and offering multiple payment and shipping options. 

Increasing the Average Order Value (AOV) is a great way to boost sales in your online fashion store. Two effective strategies to achieve this are upselling, where you suggest a more expensive version of the product a customer is viewing, and cross-selling, where you recommend related items like matching accessories. 

This blog explains how to hide specific shipping methods on the checkout page in Shopify based on the destination country or for certain products. It involves using a code snippet in Shopify scripts to control which shipping methods are visible during international checkout.

Return Magic simplifies returns for Shopify merchants by automating the process. Merchants can manage returns, set refund rules, and control policies. All through a central dashboard, reducing losses and preventing fraud. This piece explains how the app streamlines the return process, saving time and improving operational efficiency.