Technology Blogs | Lucent Innovation

Setting up a Google Shopping Product Feed is essential for showcasing your products to the right audience. This guide walks you through creating your feed, from using Google Merchant Center to organizing product attributes like title, price, and images. Whether you use a provided template or create your own, this step-by-step process ensures your products are ready to shine on Google Shopping.

To sell on Google via Google Merchant Center, start by creating a Google account and adding your business details. Choose your customer checkout method and set email preferences. Google Shopping lets you display your products to millions of users, increasing your visibility and sales potential. For more insights, explore other parts of our Google Shopping series. 

This blog explains how Google Shopping lets retailers advertise products directly on Google with images, prices, and details. To sell, set up a Google Merchant Center account, upload quality images, create a product feed, and link to Google Ads for paid promotions. It offers higher conversion rates and better visibility.

Google Shopping lets retailers advertise products directly on Google, boosting visibility and conversions. Here we talk about setting up a Merchant Center account and linking it to Google Ads, merchants can showcase products to millions. 

Shopify now integrates with TikTok, allowing merchants to create and manage TikTok ad campaigns directly from their Shopify dashboard.  This integration streamlines TikTok advertising, with eligible merchants receiving a $300 ad credit to kickstart campaigns. 

As the holiday season nears, online shopping will dominate, with 97% of Black Friday sales happening online. Mobile commerce is set to surpass desktop shopping, so optimizing your site and app is key. Shipping challenges highlight the need for clear communication, while social media will drive 10% of mobile orders.  

This blog highlights strategies to improve ecommerce businesses post-COVID-19, including targeting high-intent traffic, optimizing mobile-first design, and using remarketing. It also stresses the importance of reliable customer support, clear communication about delivery and returns, and adapting to changing consumer behavior to stay competitive.

Lucent Innovation created custom Shopify subscription models for Tayst.com (compostable coffee pods) and HeadandHeal.com (CBD oils). These custom solutions cater to various customer needs, from flexible coffee subscriptions to simplified CBD oil plans.