Technology Blogs | Lucent Innovation

May. 12, 2021

What is a Facebook Pixel and 5 Ways to Use It

We learn the benefits and uses of Facebook Pixel, a tool that tracks user interactions with your website and Facebook ads to optimize conversions, retarget audiences, and expand your customer base. It highlights ways to leverage predefined and custom events for better ad targeting and performance. Facebook Pixel is essential for enhancing ad strategies and tracking ROI effectively.

May. 05, 2021

A Guide to Setting up Facebook Business Manager

This blog explains how to set up a Facebook Business Manager account, a tool to centralize and organize your business assets and marketing efforts on Facebook. The process involves creating a Business Manager account, adding a business page and lot more.

Apr. 28, 2021

A Beginner’s Guide to Creating Your New Facebook Ad

This blog explains how to create Facebook ads, either by boosting an existing post or creating a new ad. It outlines five ad formats (carousel, single image, single video, slideshow, and canvas) and provides design guidelines for each, ensuring optimal ad performance.

Audience targeting options for Facebook ads

Apr. 21, 2021

How to Choose Your Audience for Your Facebook Ads

Facebook marketing works more efficiently if you have chosen the right group for the ad campaign. You must know users' location, age, gender, language, hobbies, and devices to target your ads. Stay with us until the end of the blog to learn more about how advanced targeting, including the activities, interests, or categories, can help your Ad campaign get a higher return on investment (ROI).

Apr. 14, 2021

A Step-by-Step Guide to Advertising on Facebook

This blog explains how to create Facebook ads using Ads Manager, from setting up your account to selecting objectives, targeting your audience, and choosing ad placements. It’s a simple guide for beginners to set up ads and boost sales.

Steps to Setting up Facebook Business Page

Apr. 07, 2021

7 Quick Steps to Setting up Your Facebook Business Page

This blog outlines the steps to create a Facebook Business page, including signing up, adding images, setting a username, filling out business details, telling your story, creating your first post, and publishing the page. It also highlights the importance of optimizing your page for maximum engagement.

Mar. 31, 2021

Choosing the Perfect Facebook Ads for Your Marketing Goals

This blog explains various types of Facebook advertisements, including image ads, video ads, carousel ads, messenger ads, collection ads, and stories ads. It highlights their unique features and how they can be used to effectively target customers on Facebook and Instagram.

Mar. 24, 2021

4 Key Reasons Why You Should Advertise on Facebook for Business Growth

This blog highlights the benefits of advertising on Facebook, which boasts over 2.5 billion users. It has powerful micro-targeting capabilities, helping businesses to reach their ideal customers based on detailed data. It increases brand awareness and is highly effective for lead generation, with many businesses reporting low costs per lead.