Shopify recently announced its new channel on TikTok and revealed that it will be collaborating with the social media platform to create new commerce features over the next few months. Shopify merchants can create, run, and optimize their TikTok marketing campaigns directly from the Shopify dashboard by installing the new TikTok channel app from the Shopify App Store. Once installed, merchants will have access to the key functions from the TikTok for Business Ads Manager at their disposal.
Basically, the channel lets sellers connect their TikTok for Business account and feature in-feed shoppable video ads within Shopify. Merchants will be able to target their audiences across gender, age, user behavior, and video category, and then track the campaign’s performance over time. The campaigns’ costs will vary, based on the merchant’s own business objectives and how much they want to spend. Right now, the service is only available in the U.S., but sellers in other North American countries as well as Europe and Southeast Asia will be able to access the service in early 2021.
How to get started:
For merchants who want to advertise on TikTok, here’s a step by step guide on how to get started:
- Step 1: install the TikTok channel app
- Step 2: create and connect their TikTok For Business account
- Step 3: install the one-click pixel— a tool that helps them to more easily track conversions driven by their TikTok ad campaigns
- Step 4: Use In-Feed shoppable video ads by selecting the product they want to feature using ad templates specifically designed for commerce.
Tiktok also plans to launch features that let users browse merchant’s products and shop directly through the TikTok app.
- New, "1-click" pixel: Shopify merchants can install or connect their TikTok Pixel - with a click of a button, making it quicker and easier to track conversions.
- A One-Stop-Shop for TikTok Campaigns: Merchants can create campaigns, target audiences and track performance in one place.
- Free Ad Credit: Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign.
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