Migrate Email Templates from MailChimp to Klaviyo

Migrate Email Templates from MailChimp to Klaviyo


If you have spent hours of time designing email templates in MailChimp, recreating them all in Klaviyo may seem daunting. Luckily, it is possible to export your email templates from MailChimp and import them into Klaviyo.


One thing to note about this process, however, is that you will be working with the raw HTML of the template.


Export Your Template from MailChimp

In your MailChimp account, navigate to the template that you would like to migrate to Klaviyo. In the dropdown beside the name of the template, select Export as HTML.

You will be prompted to save an HTML file to your computer.

Add an Unsubscribe Tag

Before you import your template into Klaviyo, you will have to add an {% unsubscribe %} tag. Klaviyo does not allow you to upload HTML templates that don't have unsubscribe tags unless they're for transactional emails.

To add an unsubscribe tag to your template, open it in a text editor like Sublime Text. In addition to the unsubscribe tag, you'll also want to switch out any other MailChimp tags with Klaviyo tags.

Once you've swapped out the tags for Klaviyo tags, you can save your HTML file.

Import Your Template into Klaviyo

In your Klaviyo account, navigate to the Email Templates tab and select Create Template. Then, select Import your Template. Here, you will be prompted to select the HTML file from your computer and you can upload the file you just saved.

You can see a preview of what your email template will look like in the Preview tab. Please note that going forward, you will have to directly edit the HTML in order to change the template. If you're interested in converting the template to a drag-and-drop template, you can follow these steps.

Also, read: Migrate From MailChimp to Klaviyo