Choosing the Right Type of Facebook Ads
Table of content:
1. Image ads |
2. Video ads |
3. Carousel ads |
4. Messenger ads |
5. Collection ads |
6. Stories ads |
Various types of advertisements are available on Facebook. Your success in advertising will depend on the type of facebook advertisement you choose. Let us take a look at some of the Facebook advertisements available to understand which will suit your business plans and objectives the most.
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Image ads
These are the most simple and standard way to get started with advertising on Facebook. Image ads are the best when you are on a limited budget. You can create an image ad from your Facebook page as a boosted post or from Facebook Ads Manager.
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Video ads
Video ads can appear on Stories and News feed or they can appear as Stream-in ads. You can also use gifs in place of a recorded video. These ads can appear on Facebook, Instagram, and Messenger. The ads should have a definite call to action such as purchasing a product. Using the video ads, you can share your brand’s unique story.
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Carousel ads
A carousel ad can have upto 10 images or videos to show your product or services. People can scroll through the carousel by swiping left or right. You can use carousels:
- to show different images/videos of a single product or
- To highlight different products
- to show different images/videos of a single product or
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Messenger ads
Messenger is used by 1.3 billion people worldwide. It’s also an amazing platform to sell your products. To create a messenger ad, simply choose Messenger as the desired placement and also the facebook feed.
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Collection ads
These ads are only available for mobile devices. They allow you to showcase up to 5 products from which customers can click on to buy.
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Stories ads
As per a study by Scientific American, 72% millennials don’t rotate their phones to watch widescreen videos. Stories ads provide you the perfect opportunity to target these millennials as stories let you showcase a full screen ad on a vertical screen without rotating the phone.
Read our other articles in our Series on Facebook Advertising:
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