A Beginner’s Guide to Creating Your New Facebook Ad

A Beginner’s Guide to Creating Your New Facebook Ad

The type of Facebook ad you want to create for your business depends upon your objective for creating a Facebook advertisement. The objective can be to increase brand awareness, reach, traffic, etc. There are two ways to create an ad; using an existing post or creating a new ad.

  1. Using an existing post

    You can use this option to boost an existing post. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your ad.

  2. Creating a new advertisement

    If you want to create a new advertisement, you first need to select a format. Facebook currently offers 5 various formats for advertisements:

    • Carousel: Create an advert with 2 or more scrollable images or videos
    • Single image: Create up to 6 variations of your advert using 1 image
    • Single video: Create an advert with one video
    • Slideshow: Create a looping video advert with up to 10 images
    • Canvas: Tell a more immersive story by combining images and videos

    After you select the format, then you need to add the content. Make sure to make your ad enticing and attractive for your target customers.

    While uploading new content, be sure to adhere to facebook design guidelines.


Facebook design guidelines:
Text: 125 characters
Ad Headline: 25 characters
Image ratio: 1.91:1
Image resolution (including CTA): 1080 x 1080 pixels
For multi-image ads -- also known as Carousel Ads -- Facebook provides the following design recommendations:
Recommended image size: 1080 x 1080 pixels
Image ratio: 1:1
Text: 125 characters
Headline: 40 characters
Link description: 20 characters
Your image may not include more than 20% text.
For video ads:
  • Format: .MOV or .MP4 files
  • Resolution: at least 720p
  • File size: 2.3 GB max.
  • Recommended aspect ratio: widescreen (16:9)
  • Facebook: 60 minutes max.
  • Instagram: 60 seconds max
Read our other articles in our Series on Facebook Advertising:
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