Latest graphic design trends to look out for in 2024

Latest graphic design trends to look out for in 2024


The worldwide graphic design market will be worth $43.4 billion in 2022. The market for graphic designers in the U. S. alone will be worth $13.3 billion.
We've put together a list of the biggest eCommerce innovative designs to watch in 2022 to help you stay contemporary in the eCommerce sector.

We believe that these trends will make you prepared for change and motivate you to design highly functional and user-friendly e-commerce sites.

  • Product-specific landing pages.
    In 2022, landing pages will be another e-commerce design concept to follow. E-commerce landing pages serve as digital stores, capturing the attention of visitors and kicking off their purchase experience. With so many options for customers and the rising costs of digital advertising, e-commerce landing pages are among the most effective ways to contact customers and meet their purchasing needs. 

  • Using a Mobile-First Approach.
    We live in the mobile technology era. As per OuterBox, 79% of mobile phone users have completed an online purchase using their phones. Furthermore, search engines will favor websites that are mobile-friendly in terms of ranking. As a result, in 2022, e-commerce sites and mobile applications that conform to multiple screen sizes will become increasingly important.

  • Colors that pop and attractive font.
    Colors and typography are two of the most persuasive parts of web design. Because of their distinct neuro-associations, they have a psychological impact on customers. This year, bold, vivid, and eye-catching hues will be used more frequently. Everything will be kept as simple as possible in terms of design. However, to keep users on the e-commerce website, subtle and cool hues will be used. 

  • Shayar Waghela our Sr.UI/UX designer quotes 
    Graphic design trends assist you in developing projects that effectively communicate with and connect with your target audience. By tracking and comprehending trends, you demonstrate to your client that you are aware of and concerned about changing customer preferences. I believe in the words of Thomas Watson Jr,” Good design is good business,” Leading us to believe that aesthetics is also a very large factor. And to do so we need to keep ourselves updated with the latest changes and trends in the Industry. In other words, graphic design trends aren't just a reflection of the times; they may also be a catalyst for change!

  • Asymmetric/Multi Directional Layouts.
    One of the most crucial aspects of your e-commerce website is the product gallery. It provides visitors with information that may influence their purchase decision. A typical gallery is adequate, however, some improvements can be made. Many brands will be exploring multi-product galleries using grids in 2022. Because it covers dynamic shopping experiences and smartphone design, this e-commerce design trend has arrived just in time.

  • Page Transitions and Clever Navigation.
    Animated transitions are another name for page transitions. It is used to give websites a decent browsing experience. Page transitions will reach their peak in 2022. Even though it is an optional feature, it is a fantastic way to enhance the user experience. This will be noticed by online shoppers, who will appreciate them. Greater time spent on your site as a result. If done correctly, this will jazz up the website while also assisting with navigation.

  • Micro animations in Design.
    Micro animations are short animations that can be used to visually communicate numerous things without using words. It will also make operations like drag-and-drop easier and notify users when they have completed a task correctly. In 2022, micro animations will be one of the most popular e-commerce design trends, as many businesses seek to improve and enrich their user interfaces. More importantly, tiny animations can improve your brand's experience and offer your design more personality.

  • Neutral colors or pastels bring warmth.
    Bold colors are frequently utilized to make a brand stand out. Bold hues, however, aren't the only ones that may make a statement. In 2022, the usage of less dominating colors like Pastel will become more popular in e-commerce web design. This tone will give your website an enjoyable feel. Keep in mind that incorporating pastel colors can be difficult; if done incorrectly, your website can appear washed out. As a result, you can engage a web designer to achieve the ideal color and tone balance. 

  • Photographs with graphic enhancements.
    Virtual reality (VR), augmented reality (AR), and 3D imaging technologies will be used more this year to assist buyers in better understanding the products they wish to buy. These modern technologies rely heavily on high-resolution photographs. In 2022, you can put this into practice by adding real photographs (unique photos) with a graphical touch to your e-commerce site. Also, try to avoid using stock photos as much as necessary. 

  • Personalization with AI and Chatbots.
    The e-commerce business has been transformed by AI technology. It has an impact on almost every aspect of e-commerce, including corporate branding, payment, safety, logistics, procurement, inventory management, and fulfillment. As AI and chatbots improve user experience and managerial control, we should predict a substantial increase in their use in 2022.

Graphic design is important for a variety of reasons. Good visuals can increase client engagement, maintain brand consistency, and provide a variety of additional advantages.

What are some of the reasons why graphic design is vital for a business?

  • Pictures are more powerful.
    Pictures are often more effective than text posts. "A picture is worth a thousand words," as the adage goes. Because all of the data is right there, social media users can collect information more quickly from a visual or picture. Because effective design has a visual appeal, it has a greater influence on your core demographic.

  • Graphics boost engagement.
    Another significant advantage of adopting visual design in your website and social media is that it increases interaction. Users on social media are far more likely to interact with a visual about an event in the future than they are with a text about the same occasion. Unless you're in a media where writing is expected (like a blog post), images are more likely to pick up your audience's attention.

  • First impressions are crucial.
    Finally, first impressions are really important. When a potential client visits your website, the visual design that appears there will help them form an opinion of your company. You'll make an excellent first impression if you have a strong graphic design.



Graphic design is essential to make your products or services more appealing to the target market. Your audience will get a feeling of your product and why you are doing what you are doing through good site design. Lucent Innovation is the firm for you if you're seeking assistance in this field.

Lucent Innovation is one of the finest web development firms, and we work hard to stay on top of the most recent technological advances, merging them into our organizational culture and producing superior commercial results.

We're a complete digital solutions firm with extensive e-commerce knowledge. For our clients, we develop custom apps that boost organizational productivity, growth, and profitability. We also create e-commerce sites that are eager to sell, grow, and develop.

Feel free to contact us for your next project!