What Has Lenskart Singapore Done to Boost Their Store Revenue?
Nidhi Inamdar

What Has Lenskart Singapore Done to Boost Their Store Revenue?

Challenges

Lenskart.SG sought to redesign and optimize its website for better usability, customer engagement, and increased sales. Their key challenges included:

- Enhancing website performance and user experience with a faster, scalable storefront.

- Improving navigation by introducing dedicated pages for bookings and shopping carts.

- Implement dynamic discount offers to attract more weekend shoppers.

- Introducing virtual try-on technology for a more immersive shopping experience.

- Creating product bundles to increase customer value and drive higher sales.
 

Solutions

1. React Storefront Development for Enhanced Performance

Lucent Innovation developed a React-based storefront powered by Next.js to improve website speed and responsiveness.

  • Server-Side Rendering (SSR): Boosted website speed and search engine rankings.
  • Edge Caching & Preloading: Ensured a seamless, lag-free experience for users.
  • Instant Back Navigation: Allowed users to navigate effortlessly without reloading pages.
  • Scalability: Ensured the website could handle high traffic loads without performance issues.

2. Custom Discount Logic for Increased Engagement

Implemented dynamic discount offers every weekend, which significantly boosted traffic and increased weekly sales.

3. Virtual Try-On for Enhanced User Experience

Integrated a 3D/Virtual Try-On feature using the Ditto Library, allowing customers to try on glasses virtually before purchasing.

This feature increased engagement and improved conversion rates as users could confidently choose suitable frames.

4. Improved Cart and Booking Experience

Separate pages were created for appointments and the shopping cart, simplifying navigation and improving the user journey.

Customers could now easily schedule eye exams or order their eyewear hassle-free.

5. Introduction of Product Bundles

Developed a bundling feature allowing customers to purchase curated eyewear sets at a discounted rate.

This strategy increased the average order value (AOV) and encouraged bulk purchases.