Revamping Tradition: Jade Blue’s Digital Makeover from Magento to Shopify
Deep Raval

Revamping Tradition: Jade Blue’s Digital Makeover from Magento to Shopify

Challenges

Operating its e-commerce business on Magenta, Jade Blue experienced various performance and operational difficulties. Maintaining the Magento platform required significant technical knowledge and regular developer involvement, which raised running expenses.

Particularly during heavy traffic times, the website's slow page load speeds also caused a bad user experience and higher bounce rates.

Customizing the Magento platform to include fresh features limited their agility since it took time and resources.

Furthermore, the erratic integration of outside systems for inventory control and order processing disturbed backend operations. These constraints also limited the brand's scalability and made it challenging to fit the platform with Jade Blue's customer-centric and style-driven character.

The most critical problems included:

  • High maintenance and dependency on developers
  • Poor performance and slow load times
  • Rigidity for personalizing features
  • Integration problems affecting operations
  • Limited scalability for future growth

Solutions

To overcome these challenges, Lucent Innovation suggested and carried out a total digital transfer from Magento to Shopify. We started by carefully moving all necessary data—products, collections, orders, customer details—using a safe and organized approach from Jade Blue's current configuration.

Explicitly designed to mirror the premium character of the business and provide a seamless buying experience, the new Shopify store is

We included sophisticated tools, such as custom size charts, search capabilities, wishlists, OTP login, pin-code-based delivery tracking, and subscription choices, to improve utility and user experience.

GoKwik streamlined backend operations by integrating outside systems for returns, discounts, and COD payout processing.

The Find system helped simplify inventory control; Tracktor offered real-time order tracking. The platform also facilitated improved email and WhatsApp post-purchase interaction.

The main improvements were:

  • Perfect transfer from Magenta to Shopify
  • Custom theme and feature development catered to consumer demand
  • seamless backend operations with GoKwik, Find, and Tracktor
  • Enhanced post-buying interaction and correspondence.