Nicobar: Developing a Custom Theme for a Luxury Brand
Nidhi Inamdar

Nicobar: Developing a Custom Theme for a Luxury Brand

Challenges

Nicobar wanted to enhance the shopping experience and optimize their website’s performance with a modernized theme architecture. The client required a customized, flexible storefront with advanced product filtering, geolocation-based content, and multilingual support to improve user engagement and conversions.

Additionally, the company needed to streamline customer authentication, introduce a loyalty program, and enable a seamless global shopping experience through a country switcher feature. The challenge was to integrate these new functionalities while ensuring a smooth and responsive user experience.

The client also wanted to get the following features and functionalities added:

- Upgraded theme architecture on their website
- Flexible store content for a better customer experience
- Collection and search filtering in a Shopify search and discovery app for easy product discovery
- Geolocation-based content display
- Translation language label
- Block type limit set
- Google One Tap sign-in with pin code-based delivery
- Voyager: A membership program
- Country Switcher
- Nico Radio

Solutions

We redesigned and upgraded Nicobar’s website, incorporating advanced Shopify customizations and new features to enhance flexibility, personalization, and user experience:

Modern Theme Architecture:

  • Optimized Shopify theme with improved flexibility for store content management.
  • Meta fields integration enabled custom content for products, collections, and orders.
  • File picker for meta fields allowed easy management of images, documents, and videos.

Advanced Collection & Search Filtering:

  • Implemented Shopify Search & Discovery app for faster product discovery.
  • Added dynamic filtering options to refine search results efficiently.

Geolocation-Based Content:

  • Integrated API-based geolocation tagging, displaying relevant content based on user location.
  • Personalized shopping experiences increased engagement and conversions.

Multilingual Labels & Country Switcher:

  • Allowed users to view product information in their preferred language.
  • Country switcher feature enabled customers to toggle between regional versions of the website.

Google One Tap Sign-In & Pin Code-Based Delivery:

  • Simplified login process with Google One-Tap authentication, boosting engagement.
  • Pin code-based delivery integration provided customers with accurate delivery timelines.

Voyager Membership Program:

  • Designed an exclusive membership program offering loyalty rewards, discounts, and premium perks.

Nico Radio Integration:

  • Created a curated playlist integrated into Shopify, enhancing brand engagement and customer experience.