Migrating to Headless Commerce for Blazing-Fast Performance

Challenge

A major electronics retailer experienced poor user experience and lost sales due to slow site performance. Revenue suffered from high bounce rates, problems with mobile usability, and crashes during busy events.

• Slow Page Loads: Users drop off when pages take more than five seconds to load.
• Mobile UX Challenges: Poor navigation and delay resulted in fewer conversions.
• Peak Traffic Losses: Revenue was lost due to site crashes on Black Friday.

They require a quicker, more scalable solution to remain competitive.

Solution

To improve performance and scalability, we implemented a headless Shopify architecture, optimized media delivery, and improved the mobile experience, ensuring a faster and smoother shopping journey.

Headless Shopify Migration

We transitioned to headless commerce, using React for the frontend and Shopify Hydrogen for the commerce layer. This decoupling enabled faster page rendering, seamless navigation, and a highly interactive UI, eliminating monolithic limitations.

Media Optimization

We implemented lazy loading for images, ensuring they load only when needed, reducing initial load times. Deploying AWS CloudFront (CDN) distributed static assets globally, improving speed and reducing latency for users worldwide.

Improved Mobile Experience

We optimized responsive layouts for seamless mobile navigation. Using GraphQL, we fetched only the necessary data, minimizing payload size and ensuring faster load times on mobile networks.

With headless Shopify, media enhancements, and mobile optimizations, the client now has a high-speed, scalable e-commerce platform ready to handle peak traffic effortlessly.