How does a Singapore-based online glasses retailer proceed to improve its revenue?
Nidhi Inamdar, Shital Raval

How does a Singapore-based online glasses retailer proceed to improve its revenue?

Challenges

  • The client needed a complete website revamp to improve traction and provide a seamless shopping experience for eyeglasses and sunglasses.
  • Managing cart and checkout processes was complex due to multiple discount structures and weekend promotional offers.
  • Lack of advanced features such as virtual try-on was limiting customer engagement and conversions.
  • The previous site structure didn’t support scalability or speed, affecting SEO and user experience.

Solutions

  • React Storefront Launch:Built a high-performance storefront using Next.js, leveraging server-side rendering (SSR) and edge caching for instant load times and SEO optimization.
  • Improved Cart & Checkout:Developed custom logic to handle complex discount structures and promotional offers, including dynamic weekend sales to drive higher conversion rates.
  • Virtual Try-On:Integrated Ditto 3D/Virtual Try-On library, enabling users to preview eyewear styles in real-time, increasing engagement and purchase confidence.
  • Performance Optimization:Optimized for speed by pre-caching linked pages and preserving navigation history for instant back navigation.
  • Bundling Feature:Added product bundle functionality, allowing customers to buy curated sets of products at discounted rates.

Results

  • Significant boost in weekly sales due to effective weekend discount campaigns.
  • Improved user engagement with the popular virtual try-on feature.
  • Faster page load times and smoother navigation resulting in better SEO rankings and organic traffic growth.
  • A scalable, future-ready storefront capable of handling promotions, new features, and high customer demand.