Built a High-Converting E-commerce Backend with Node.js
Bhadra Gurnani

Built a High-Converting E-commerce Backend with Node.js

Challenge

The client had a beautiful frontend website but was struggling with backend performance issues. Slow loading times, delayed inventory updates, and checkout failures during high-traffic events like seasonal sales were hurting both conversions and customer trust. 

They needed a backend system that could handle large traffic spikes, scale smoothly with growing orders, and ensure fast response times for product pages and carts. However, their in-house team lacked expertise in backend technologies like Node.js. 

Solution

After evaluating multiple technologies, our experts at Lucent Innovation recommended Node.js for its speed, real-time capabilities, and scalability. The client opted to hire Node.js developers from our team to revamp their backend architecture. 

Our team included: 

  • 1 Senior Node.js Developer
  • 1 Backend Engineer
  • 1 DevOps Specialist
  • 1 Project Manager 

We followed Agile methodology with weekly stand-ups, task tracking, and sprint reviews to maintain transparency and progress visibility. 

We restructured the core backend using Node.js with Express.js and a MongoDB database for flexibility. Redis was added to cache product data and reduce server load during peak hours. 

The upgraded backend included: 

Product & Inventory APIs: 

Built using Express.js with MongoDB for flexible schema and Mongoose for efficient queries, enabling real-time stock updates and advanced category filtering. 

Cart & Checkout System: 

Developed with Node.js and JWT-based session handling, ensuring secure and fast transactions. Stripe and PayPal APIs were integrated for payments. 

Order Management: 

Implemented using RESTful APIs and MongoDB document relations to track order status, returns, and cancellations with audit logs. 

Admin Dashboard APIs: 

Created with Role-Based Access Control (RBAC) and Express middleware, allowing real-time updates to products, discounts, and flash sale campaigns. 

Real-Time Notifications: 

Enabled using Socket.io and Nodemailer, providing instant order and shipping updates via email and dashboard alerts. 

Session Management: 

Achieved with JWT tokens for stateless authentication and Redis caching for session persistence and performance under high load. 

SEO-Friendly Performance Tuning: 

Implemented server-side response compression (Gzip), optimized API queries, and used lazy-loading for non-critical data to ensure faster crawlability and load times.