Augmented Reality for Beauty: Virtual Try-Ons Improving Confidence and Sales
Challenge
Revenue and operational efficiency were negatively affected by the brand's significant issues with customer trust and product fit.
- High Return Rates: Incorrect shade selection led to the return of 35% of the products.
- Low Customer Confidence: Without the ability to preview products, customers hesitate to purchase.
- Lost Sales Opportunities: Consumers favored in-person purchases over unclear internet purchases.
The brand required an immersive, try-before-you-buy solution to boost customer confidence and lower returns while remaining competitive.
Solution
We implemented Augmented Reality (AR) for a client’s virtual try-ons to enhance customer experience and boost sales. This solution provided their customers with an effortless and engaging online shopping experience.
AR Try-On Integration: Using Shopify's 3D/AR capabilities, we created a virtual try-on tool that lets users see real-time product visualizations on their skin. This reduced hesitancy to purchase by boosting confidence in shade selection.
Smooth Integration of Product Pages: By integrating the augmented reality tool into product pages with Zapiet, we ensure a simple and interesting shopping experience. Immediate cosmetics previews increased customer engagement and decreased uncertainty.
This solution allows customers to now "try before they buy," increasing confidence in their purchases and lowering the possibility of returns.